Privacy Policy

1. Information You Provide to Us

We collect the personal information you voluntarily provide when you interact with the Services, which may include:

• Identity and contact details, such as your first name, last name, email address, and phone number if you choose to provide it;
• Your consent selections, including the fact and time you agreed to receive communications from us;
• Session preferences, such as the session date you select;
• Professional and career related details you choose to share, such as your current employment status, career objectives, perceived obstacles, and descriptions of your situation;
• Assessment responses, including your answers, resulting stage, and score from the Career Alignment Assessment;
• Application details, where you apply to a program, which may include a resume, professional profile links, location details, demographic information you choose to provide, and responses to application questions;
• Any other information you choose to submit through forms, emails, or communications with us.

2. Information Collected Automatically

When you use the Services, certain information is collected automatically through standard technologies. This may include your approximate geographic location derived from your network connection, such as city, province or region, and country, as well as device, browser, and usage information such as pages viewed, referral sources, and timestamps.

We also collect engagement and interaction data as you use the website. This may include the pages and sections you visit, the buttons, links, and features you click or interact with, how long you spend on a page, whether and to what extent you view or play video content, whether you begin or complete forms and assessments, and similar measures of how you engage with the Services. Where you have registered with us, some of this engagement data may be associated with your registration so that we can deliver relevant follow up, understand what content is useful, and improve the Services.

As part of our ongoing efforts to improve usability, accessibility, and the overall quality of the Services, we and our service providers may also use experience analytics technologies that allow a portion of eligible visits to be reviewed in the form of a reconstruction of on page activity, such as scrolling, navigation between sections, and interactions with page elements. These reviews are conducted for quality assurance, service improvement, troubleshooting, and user experience research purposes. The proportion of visits included may vary from time to time at our discretion. Fields designed to receive sensitive input are configured to be excluded or obscured from such reconstructions, and this information is handled in accordance with the safeguards described in this Policy.

In addition, our email communications may include standard technologies that tell us whether a message was delivered, opened, or interacted with. We use this to manage deliverability, measure the effectiveness of our communications, and tailor follow up.

3. Cookies, Pixels, and Similar Technologies

We, and service providers acting on our behalf, use cookies, pixels, browser storage (such as local and session storage), and similar technologies to operate the Services, remember your preferences and session state, generate anonymous or pseudonymous identifiers, measure performance and engagement, and support our advertising and marketing efforts.

This includes advertising and analytics pixels provided by third party platforms, such as social media and search advertising networks, which help us measure the effectiveness of campaigns that brought you to this website, understand aggregate audience behaviour, and deliver or measure advertising on those platforms. These third parties may collect information about your visit under their own privacy policies, and may combine it with other information they hold about you. We do not control, and are not responsible for, the practices of those platforms.

You can adjust your browser settings to limit or delete cookies and stored data, and many advertising platforms offer their own opt out and ad preference tools. If you disable these technologies, some features of the Services may not function as intended. By continuing to use the website, you consent to our use of these technologies as described in this Policy.

4. How We Use Your Information

We use the information we collect for purposes that include:

• Registering you for sessions and delivering access details, confirmations, and reminders;
• Generating, delivering, and following up on your assessment results;
• Sending you educational content and marketing and promotional communications about our programs, services, events, and offers;
• Personalizing and improving your experience and the content you receive;
• Evaluating applications and communicating with applicants;
• Operating, maintaining, analyzing, and improving the Services and our internal systems and processes, including analyzing engagement data such as page visits, clicks, time on page, video viewing, and email interactions, and reviewing reconstructions of on page activity from a portion of eligible visits for usability and quality assurance purposes;
• Marketing, advertising, audience analysis, and campaign measurement;
• Protecting our rights, enforcing our Terms of Service, and complying with legal obligations.

We may also use information in aggregated or de identified forms that do not reasonably identify you, for any purpose.

5. Marketing Communications and Consent

By providing your email address, and optionally your phone number, through any form on this website, you expressly consent to receive electronic messages from Higher Landing at the contact information you provide, including by email and text message, in accordance with applicable law, including Canada's Anti Spam Legislation (CASL). These messages may include session reminders, updates, and cancellation notices, as well as educational sequences, event invitations, program information, and promotional offers. We record the fact and time of your consent. Message frequency varies and standard message and data rates may apply.

You may withdraw your consent at any time by using the unsubscribe link included in our emails. Withdrawal applies to marketing messages; we may still send you transactional messages necessary to deliver something you requested, such as a session confirmation or access link.

6. How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: with third parties that perform services on our behalf, such as website hosting, data storage, email delivery, video conferencing, scheduling and calendar tools, analytics, and advertising platforms, in each case only as needed to perform those services;
• Within our organization: with personnel, contractors, coaches, and advisors who need it to deliver the Services;
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, in which case information may be transferred as a business asset;
• Legal purposes: where we believe disclosure is required or permitted by law, or is appropriate to protect the rights, property, or safety of Higher Landing, our users, or others;
• With your consent: in any other circumstance where you direct or consent to the sharing.

Service providers may be located in Canada, the United States, or other jurisdictions, and your information may be stored and processed outside your province or country of residence, where it may be subject to the laws of those jurisdictions.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including maintaining our relationship with you, delivering communications you have consented to, operating and improving the Services, and meeting legal, accounting, and reporting obligations. When information is no longer required, we take reasonable steps to delete it or render it de identified.

8. Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot and do not guarantee absolute security. You transmit information to us at your own risk, and you are responsible for maintaining the security of your own devices, accounts, and email inbox.

9. Your Choices and Rights

Subject to applicable law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy legislation, you may have the right to request access to the personal information we hold about you, request corrections to inaccurate information, and withdraw consent to certain uses, subject to legal and contractual restrictions and reasonable notice.

To exercise these rights, contact us using the details in the Contact section below. We may need to verify your identity before acting on a request, and we may decline requests where permitted by law. Withdrawing consent may limit our ability to provide certain Services to you.

10. Children's Privacy

The Services are intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

11. Third Party Websites and Services

The Services may link to or integrate with third party websites, platforms, and tools, including video conferencing and calendar services, that operate under their own privacy policies. We are not responsible for the privacy practices of any third party, and we encourage you to review their policies before providing them with any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time in our sole discretion. Changes take effect when posted to this page with an updated effective date. Your continued use of the Services after changes are posted constitutes your acceptance of the updated Policy. We encourage you to review this page periodically.

13. Contact

Questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information may be directed to Higher Landing Inc. through the contact channels published at higherlanding.com. If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.